The Innovation Process

The purpose of this assignment is to apply the 4Ps approach of innovation to an existing product or service.
Using the 4Ps approach to explore innovation, identify a products or services 4 Ps. Explain its present innovative activity, where it should be looking ahead, and where its vulnerable for new targets of innovation. This writing assignment should be completed in the standard APA format. Minimum 2 pages of content. Scholarly research is required to support claims.

 

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