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Market their organization as being “the best” or “a leader” in providing certain services/ treatment

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A​‌‍‍‍‌‍‍‌‍‌‌‍‍‍‌‍‌‌‌‍​ managed care group may want to market their organization as being “the best” or “a leader” in providing certain services/ treatment. How can this ty​‌‍‍‍‌‍‍‌‍‌‌‍‍‍‌‍‌‌‌‍​pe or marketing effect quality of care and utilization of services, hence costs? (Minimum of 2 paragraphs including in-text citations and references in proper APA format​‌‍‍‍‌‍‍‌‍‌‌‍‍‍‌‍‌‌‌‍​)

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