LEAD AND MANAGE TEAM EFFECTIVENESS

BSBWOR502
LEAD AND MANAGE TEAM
EFFECTIVENESS

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TABLE OF CONTENTS
Table of Contents ……………………………………………………………………………………….. 2
Unit of Competency ………………………………………………… Error! Bookmark not defined.
Performance Criteria ……………………………………………….. Error! Bookmark not defined.
Foundation Skills ……………………………………………………. Error! Bookmark not defined.
Assessment Requirements ………………………………………….. Error! Bookmark not defined.
Housekeeping Items …………………………………………………… Error! Bookmark not defined.
Objectives …………………………………………………………………………………………….. 5
1. Establish team performance plan …………………………………………………………………… 6
1.1 – Consult team members to establish a common understanding of team purpose, roles,
responsibilities and accountabilities in accordance with organisational goals, plans and objectives .. 7
Team purpose: What is a Team? ……………………………………………………………………. 7
How to determine what the team wants to achieve?………………………………………………. 7
Team purpose, roles, responsibilities and accountabilities………………………………………… 8
Activity 1a …………………………………………………………..
Error! Bookmark not defined.
Roles, responsibilities and accountabilities ………………………………………………………… 9
Activity 1a continued………………………………………………..
Error! Bookmark not defined.
1.2 – Develop performance plans to establish expected outcomes, outputs, key performance
indicators (KPIs) and goals for work team…………………………………………………………….10
Performing ………………………………………………………………………………………….10
W.I.S.H Team Review ………………………………………………………………………………10
Adequate levels of complementary skills…………………………………………………………..11
Key performance indicators (KPIs) …………………………………………………………………12
Activity 1b …………………………………………………………..
Error! Bookmark not defined.
1.3 – Support team members in meeting expected performance outcomes …………………………13
Support team members …………………………………………………………………………….13
Meeting expected performance outcomes …………………………………………………………13
Activity 1c …………………………………………………………..
Error! Bookmark not defined.
2. Develop and facilitate team cohesion …………………………………………………………….. 15
2.1 – Develop strategies to ensure team members have input into planning, decision making and
operational aspects of work team…………………………………………………………………….16
Team cohesion ……………………………………………………………………………………..16
Strategies …………………………………………………………………………………………..17
2.2 – Develop policies and procedures to ensure team members take responsibility for own work and
assist others to undertake required roles and responsibilities ……………………………………….19

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Policy ……………………………………………………………………………………………….19
Procedure …………………………………………………………………………………………..19
Activity 2a …………………………………………………………..
Error! Bookmark not defined.
2.3 – Provide feedback to team members to encourage, value and reward individual and team efforts
and contributions ……………………………………………………………………………………..21
Create a simple feedback mechanism or template approach ……………………………………..22
Champion the success of team members…………………………………………………………..23
Activity 2b …………………………………………………………..
Error! Bookmark not defined.
2.4 – Develop processes to ensure that issues, concerns and problems identified by team members
are recognised and addressed ………………………………………………………………………..24
Develop a process…………………………………………………………………………………..24
Problem analysis sequence …………………………………………………………………………25
Activity 2c …………………………………………………………..
Error! Bookmark not defined.
3. Facilitate teamwork ……………………………………………………………………………….. 27
3.1 – Encourage team members and individuals to participate in and to take responsibility for team
activities, including communication processes ……………………………………………………….28
Teams ………………………………………………………………………………………………28
Encourage team members ………………………………………………………………………….28
A sense of mutual accountability…………………………………………………………………..29
Communication……………………………………………………………………………………..30
3.2 – Support the team in identifying and resolving work performance problems …………………..31
Support the team …………………………………………………………………………………..31
Identifying and resolving……………………………………………………………………………31
Activity 3a …………………………………………………………..
Error! Bookmark not defined.
3.3 – Ensure own contribution to work team serves as a role model for others and enhances the
organisation’s image for all stakeholders……………………………………………………………..32
Stakeholders………………………………………………………………………………………..32
Activity 3b …………………………………………………………..
Error! Bookmark not defined.
4. Liaise with stakeholders …………………………………………………………………………… 33
4.1 – Establish and maintain open communication processes with all stakeholders …………………34
Maintain open communication processes…………………………………………………………..34
Establish open communication processes ………………………………………………………….35
Reluctance to communicate or share information …………………………………………………36
Activity 4a …………………………………………………………..
Error! Bookmark not defined.
4.2 – Communicate information from line manager/management to the team ……………………..37
Activity 4b …………………………………………………………..
Error! Bookmark not defined.
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Communicate information from line manager/management to the team…………………………38
Team communication plan …………………………………………………………………………39
Activity 4b continued………………………………………………..
Error! Bookmark not defined.
4.3 – Communicate unresolved issues, concerns and problems raised by team members and follow-up
with line manager/management and other relevant stakeholders …………………………………..40
4.4 – Evaluate and take necessary corrective action regarding unresolved issues, concerns and
problems raised by internal or external stakeholders ………………………………………………..40
Communicate unresolved issues – Issue management ……………………………………………..40
Assignment/ownership ……………………………………………………………………………..41
Target resolution date ……………………………………………………………………………..41
Activity 4c …………………………………………………………..
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Skills and Knowledge Activity ………………………………………. Error! Bookmark not defined.
Major Activity – An opportunity to revise the unit ……………………. Error! Bookmark not defined.
References…………………………………………………………………………………………….43
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OBJECTIVES
Discover how to establish team performance plan
Know how to develop and facilitate team cohesion
Learn how to facilitate teamwork
Understand how to liaise with stakeholders
Gain the skills and knowledge required for this unit
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1. ESTABLISH TEAM PERFORMANCE PLAN
1.1 Consult team members to establish a common understanding of team purpose, roles,
responsibilities and accountabilities in accordance with organisational goals, plans and
objectives
1.2 Develop performance plans to establish expected outcomes, outputs, key performance
indicators (KPIs) and goals for work team
1.3 Support team members in meeting expected performance outcomes
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1.1 – CONSULT TEAM MEMBERS TO ESTABLISH A COMMON UNDERSTANDING OF TEAM
PURPOSE, ROLES, RESPONSIBILITIES AND ACCOUNTABILITIES IN ACCORDANCE WITH
ORGANISATIONAL GOALS, PLANS AND OBJECTIVES

AssignmentTutorOnline

 

Consultation may refer to: Accountabilities may refer to:
Conducting meetings, interviews,
brainstorming sessions, email/intranet
communications, newsletters or other
processes and devices which ensure that
all employees have the opportunity to
contribute to team and individual
performance plans
Mechanisms used to provide feedback to
the work team in relation to outcomes of
consultation
Responsibilities as defined in position
descriptions, codes of conduct/behaviour,
duty statements or similar
Statement of conduct outlining
responsibilities/actions/performance

TEAM PURPOSE: WHAT IS A TEAM?
The Wisdom of Teams: Creating the High-Performance Organization by J. R.
Katzenbach, Douglas K. Smith
In their book “The Wisdom of Teams” Katzenbach and Smith make the point that the
word team conveys different things to different people. Some people think of a
sporting situation where personal bests and winning no matter what are important.
Others consider teamwork values such as sharing, co-operating and helping one
another as essential to a team effort. Teams could be formed by as few as two people
and often marriage is referred to as a partnership or a team.
Because of these different perspectives it is useful to consider in the context of what
you may be addressing just what is the best definition of a team?
HOW TO DETERMINE WHAT THE TEAM WANTS TO ACHIEVE?
CONSULT TEAM MEMBERS
There are many reasons why teams are bought together to address issues. The first stage is to
determine why?

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EXAMPLES MAY INCLUDE:
Addressing particular customer feedback
Conceiving and implementing a particular project
Developing new services or products
Generating ongoing ideas within the work unit
Improving budgetary performance
Improving or changing work conditions
New ideas that impact beyond the workplace (e.g. That have a broader social or
community impact)

TEAM PURPOSE, ROLES, RESPONSIBILITIES AND ACCOUNTABILITIES
SPECIFIC GOAL OR GOALS
Are they team goals versus the broader organisational goals or just one individual’s
goals (e.g. The leaders)
Are they simple, clear and measurable if not measurable, can their achievement be
determined
Are they realistic as well as ambitious
Do they allow small wins along the way
Do they call for a concrete set of team work-products
Is their relative importance and priority clear to all members
Do all members agree with the goals, their relative importance and the way in which
their achievement will be measured
Do all members articulate the goals in the same way
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ROLES, RESPONSIBILITIES AND ACCOUNTABILITIES
ROLES
Sometimes roles evolve over time to meet the needs of the team as necessary.
Develop initial roles
One method is to ‘democratically’ brainstorm’ a list that covers the A-Z and then
select each item to ensure each team member has a clear understanding and feels
comfortable with the suggested role
There is a significant expectation in today’s business environment to be extremely
conscious of team members’ cultural differences and the respect all individuals
deserve when they are part of the team. People with language difficulties, disabilities
and other cultural or personal differences should not rule out participation and
involvement to the levels of which they feel comfortable.
RESPONSIBILITIES
COMMUNICATE RESPONSIBILITIES
Most of us are familiar with what teams are however we are imprecise in our thinking about them.
For that reason it is useful to get a clear understanding of what a team is and is not.
This can provide useful insights into how to strengthen the performance and innovation
of your team.
EXAMPLES
What are we supposed to do?
Where are the goals?
Where do I fit in?
Where do I go for the answers/help?
What information needs to be gathered?
ACCOUNTABILITIES
A SENSE OF MUTUAL ACCOUNTABILITY
Mutual accountability creates a team; until this is present the group will remain simply
that, a group.
This accountability underpins two critical aspects of teams, commitment and trust.
By holding yourselves accountable to the team goals you earn the right to have a say in
the team activities or functional performance and receive a fair hearing when doing
so.
This in turn creates trust between participating team members.
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1.2 – DEVELOP PERFORMANCE PLANS TO ESTABLISH EXPECTED OUTCOMES,
OUTPUTS, KEY PERFORMANCE INDICATORS (KPIS) AND GOALS FOR WORK TEAM
PERFORMANCE PLANS MAY REFER TO:
Individual performance plans linked to team goals
Team plans based on work assignments and responsibilities
OUTCOMES, OUTPUTS, KEY PERFORMANCE INDICATORS (KPIS) MAY REFER TO AGREED:
Changes in work roles and responsibilities
Improved individual and team, performance and participation
Improvements to systems, operations
Measures for monitoring and evaluating the efficiency or effectiveness of systems or
services
Quality standards and expectations
Targets for productivity improvements such as reduced downtime, higher production
levels, decreases in absenteeism
Targets for training and development
PERFORMING
The team is functioning well and producing measurable outcomes.
Individual performance plans linked to team goals
Team plans based on work assignments and responsibilities

Feelings: Better understanding of each other, satisfaction with team progress,
pride with team progress.
Behaviours: Modelling of team behaviours, work through problems, close
attachment to the team. Tries to find group norms, may complain
about the company, may find it difficult to define problems,
impatience with discussion.
Raising the questions? What improvements can be made?
How can we go about making these changes?

W.I.S.H TEAM REVIEW
The W.I.S.H Team Review process is a way to analyse your team that gives you a
realistic view of where your team work is situated, at this point in time.

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This process is an invaluable planning tool when it comes to growing and developing
your team to the next level.
THIS REVIEW INVOLVES EXAMINING.
WELL – Looking at what you do WELL as a Team
IMPROVE – Looking at what needs to be IMPROVED in your team
STRATEGY – What strategy do you need to develop to improve your teamwork
HOW – Now that you have a strategy – HOW are you going to implement it into your
team environment?
IDENTIFY STRENGTHS AND WEAKNESSES OF TEAM AGAINST CURRENT AND EXPECTED WORK
REQUIREMENTS
The Team Challenge…strengths and weaknesses
Small enough in number?
Can you convene easily and frequently?
Can you communicate with all members easily and frequently?
Are your discussions open and interactive for all members?
Does each member understand the others’ role and skills?
Do you need more people to achieve your ends?
Are sub teams possible or necessary?
ADEQUATE LEVELS OF COMPLEMENTARY SKILLS
Are all three categories of skills either actually or potentially represented across the
membership (functional/technical, problem solving/decision making and
interpersonal)?
Does each member have the potential in all three categories to advance his or her
skills to the level required by the team’s purpose and goals?
Are the skill areas that are critical to team performance missing or underrepresented?
Are the members, individually and collectively, willing to spend time to help
themselves and others learn and develop skills?
Can you introduce new or supplemental skills as needed?
TRULY MEANINGFUL PURPOSE
Does it constitute a broader, deeper aspiration than just near term goals?
Is it a team purpose as opposed to a broader organisational purpose or just one
individual’s purpose (e.g. the leaders)?

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Do all members understand and articulate it the same way? And do they do so without
relying on ambiguous abstractions?
Do members define it vigorously in discussions with outsiders?
Do members frequently refer to it and explore its implications?
Does it contain themes that are particularly meaningful and memorable?
Do members feel it is important, if not exciting?
KEY PERFORMANCE INDICATORS (KPIS)
AREAS TO CONSIDER
Your Attitude
Your skills
Your communication
Your abilities
Your level of co-operation
Your compatibility
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1.3 – SUPPORT TEAM MEMBERS IN MEETING EXPECTED PERFORMANCE OUTCOMES
SUPPORT MAY INCLUDE:
Coaching
Mentoring
Training and development opportunities
Clarification of roles and expectations
Long term or short term plans
Meetings
SUPPORT TEAM MEMBERS
Recognise innovation as a process which can be systematically pursued using a range of key elements.
Involve the team in the design and development of the objectives
Generate results through involvement utilising partnerships and collaboration
o Collaborative
o Fair
o Fun
o Hardworking
EXTERNAL STIMULI CAN ALSO MEAN USING AND SEEKING ADVICE FROM SUBGROUPS WITHIN
A TEAM.
Team empowerment
Encouraging new ideas
Permitting interaction – between the team, the sub-groups or external networks or
technical experts
Interaction between different work groups and colleagues outside of the team
MEETING EXPECTED PERFORMANCE OUTCOMES
Technical and Functional Expertise: Teams must contain the skills necessary to
complete the task at hand. For example, a product development group with only
marketing experts is less likely to succeed than a group comprised of marketing
experts and engineers. The complementary skills of both groups will enable the
team to function.
Problem solving and decision-making skills: Teams must be able to make
decisions and identify the onset of a problem or opportunity, evaluate the
opportunity and decide on an appropriate course of action. Team members usually
possess some level of these skills and develop them more on the job.

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Interpersonal Skills: Skills which enable effective communication and
management of any conflict arising will enable the team to develop common
understandings of purpose and function. This could include risk taking, helpful
criticism, objectivity, active listening, giving the benefit of the doubt, support and
or recognising the needs of others.
MOST TEAM MEMBERS WILL REACT POSITIVELY TO COMMUNICATING RESPONSIBILITIES
WITHIN A TEAM IF YOU:
Are specific with enough detail to be clear
Provide a responsibility that is measurable using quantitative goals when available
such as milestones
Ensure they are attainable and realistic in terms of their own control, timeframe, and
resources available
Communicate responsibilities that are both reasonable and realistic in terms of what
can really be achieved
Give time-based goals that set dates for achieving milestones, results, completion
Most importantly, provide encouragement for team members to stretch beyond the norm and have
challenging responsibilities to achieve beyond the current levels, raise the bar.
AREAS THAT CAN REINFORCE TEAM-BASED SUPPORT
Accessing training and learning opportunities
Enough but not too much guidance and structure
Equitable sharing of workload
Follow-through with ideas
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2. DEVELOP AND FACILITATE TEAM COHESION
2.1 Develop strategies to ensure team members have input into planning, decision making and
operational aspects of work team
2.2 Develop policies and procedures to ensure team members take responsibility for own work
and assist others to undertake required roles and responsibilities
2.3 Provide feedback to team members to encourage, value and reward individual and team
efforts and contributions
2.4 Develop processes to ensure that issues, concerns and problems identified by team
members are recognised and addressed

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2.1 – DEVELOP STRATEGIES TO ENSURE TEAM MEMBERS HAVE INPUT INTO
PLANNING, DECISION MAKING AND OPERATIONAL ASPECTS OF WORK TEAM
TEAM COHESION
Team cohesion goes hand in hand with team building
The collective cohesion is what keeps any group or team together
The challenge is maintaining the cohesion or the reason the team has come together
Preventing group fragmentation is a key element of managing a team
Such activities would include setting out clear common goals and strategies to achieve and maintain
this.
STRATEGIES MAY REFER TO:
Clarification of roles and expectations
Electronic communication devices and processes, such as intranet and email
communication systems, to facilitate input
Long-term or short-term plans factoring in opportunities for team input
Mentoring and buddy systems to support team members in providing input
Newsletters and briefings
Training and development activities

Develop strategies Discuss Comments
Clarification of roles and expectations Teams range in size from two to twenty five people
however the majority of effective teams have
averaged about ten people.
Some organisations have teams numbering fifty or
more however, these are usually broken into smaller
units or sub teams
The reason for this is that larger numbers of people
have trouble communicating effectively, often
disagreeing on specific actions and outcomes.
Ten people are far more likely to work through their
differences, agree to a common approach or plan
and implement that plan. The simple logistics of a
team larger than ten meeting is a complication
Long-term or short-term plans
factoring in opportunities for team
Is your team willing to get involved with new ideas and to be
part of a team environment to maybe question what has

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input been in place for some time?
Some staff may approach all new ideas and
innovative strategies in a totally negative manner
that may not be in your power to resolve, so they
need to be removed from the group
The cynics
Distinguish between team cynicism and unwillingness
Cynics will point out the weakness and risks of a new
idea which is helpful to measure how the group is
doing in the overall assessment process
Mentoring and ‘buddy’ systems to
support team members in providing
input
Mentoring – Get involved
Share suggestions, ideas, solutions and proposals
with your team members.
Take time to interact with other team members and
accept their requests for more information or
assistance.
You can establish trust and maybe there will be a
time in the future when you will need some help or
advice from them.
Training and development activities Put staff training into context and understand its
role clearly
Assess the improvement effectiveness of any
proposed training programs planned
Assess the training needs within a team
Evaluate the training model and assessment
approach with participants
Barriers to training include:
Money, time, relevance, ability

STRATEGIES
As discussed earlier in this session, it has been found that using a “process” such as a planning tool will
focus attention when it comes to growing and developing your team to the next level.
You can include several areas such as decision making and operational aspects of the work team on
which to base your ‘strategic’ planning.
THIS STRATEGY REVIEW MENTIONED EARLIER, INVOLVES EXAMINING.
Well – Looking at what you do well as a team
Improve – Looking at what needs to be improved in your team.
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Strategy – What strategy do you need to develop to improve your teamwork
How – Now that you have a strategy – how are you going to implement it
into your team environment?
EXAMPLE

Well Improve Strategy How
Decision making
Operational aspects

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2.2 – DEVELOP POLICIES AND PROCEDURES TO ENSURE TEAM MEMBERS TAKE
RESPONSIBILITY FOR OWN WORK AND ASSIST OTHERS TO UNDERTAKE REQUIRED
ROLES AND RESPONSIBILITIES
Policies and procedures allow the organisation to systematically review and improve the quality of
workgroups and teams.
The development of policies and procedures are generally handled the same way as the initial team
establishment strategy.
POLICY
A policy is a guiding organisational principle used to set some form of direction
Policies are used to guide and influence decisions
PROCEDURE
A procedure is a particular way of accomplishing something, e.g., that which is
contained within a ‘policy’
To be effective, it should be designed as a series of logical steps to be followed and
reviewed
A procedure would likely have an approach or cycle to accomplish an end result
Procedures are also promoted during evaluations or assessments and should be reiterated and discussed
regularly to ensure they remain relevant.
Copies of policies should be easily accessible to the workforce via your website or other electronic
sources such as intranet accessible data bases
EXAMPLES
Company websites
By email
Blogs
Formal meetings
During induction
Conferences
POLICIES AND PROCEDURES MAY REFER TO:
Organisational guidelines and systems that govern operational functions
Procedures that detail the activities that must be carried out for the completion of
actions and tasks
Standard operating procedures
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AS A LIVING DOCUMENT PROCEDURES, CREATED FROM A POLICY, WILL NEED ON-GOING
REVIEW AND UPDATING.
Identify any gaps in policies and procedures or changes to internal or external factors,
by encouraging a regular review of the current policies and procedures.
Undertake workgroup research to ensure best practice ideals are being met and
consult with the organisations stakeholders to gain agreement on policies and
procedures.

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2.3 – PROVIDE FEEDBACK TO TEAM MEMBERS TO ENCOURAGE, VALUE AND REWARD
INDIVIDUAL AND TEAM EFFORTS AND CONTRIBUTIONS
CONSTRUCTIVE FEEDBACK USUALLY CONSISTS OF COMMENTS FROM OTHERS WHO ARE
FAMILIAR WITH THE WORK AND EFFORTS OF THE TEAMS IN QUESTION
Feedback is encouraged and should be made with the intention of assisting team
members to improve or make informed changes
Remember, both positive and negative feedback is to be expected, however, human
nature as it is will likely produce much more positive feedback than negative
Consider the following as well as your own experiences or workplace actions by others

Suggestions Discuss your views
Talk about the current status
Provide team members with feedback from
other sources
Slowly open positives and negatives
Careful wording. Words should make team
members think and not to react negatively.
Relate to experience and examples
Feedback on areas such as time management is
always a positive approach to a variety of issues

USE QUALITATIVE OR QUANTITATIVE MEASUREMENT OF FEEDBACK
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Provide any data from systems or measurable software
Include feedback from peers, customers or clients
Address key performance indicators (KPIs)
State facts or observations not assumptions
Do not include personal perspectives of the manager and the person being reviewed

CREATE A SIMPLE FEEDBACK MECHANISM OR TEMPLATE APPROACH

 

Action Your views on feedback
Do not get defensive
Provide advice and support
Recognise and celebrate individual and
team accomplishments at all levels
Calculate a new strategy to overcome
any areas of ‘negative’ feedback
Explain fully the evaluation
measurement or results
Value constructive feedback
What is the final outcome?

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ENCOURAGE, VALUE AND REWARD INDIVIDUAL AND TEAM EFFORTS
Agree on performance for such areas as shared tasks
Reward areas such as planning and scheduling
Establish personal reward programs but only if appropriate and complies with
organisational policies and standards
Team members not only cooperate in all aspects of their tasks and goals, they share in what are
traditionally thought of as management functions, such as planning, organising, setting performance
goals, assessing the team’s performance, developing their own strategies to manage change, and
securing their own resources.
Reflect on team activities
Gather and use feedback
Discuss the challenges
Take ideas for improvement
Celebrate successes
CHAMPION THE SUCCESS OF TEAM MEMBERS
It is important to take time to privately and publicly recognise and congratulate small
wins and achievements along the way.
Emphasise success rather than failures.
Give rewards of a practical nature, gifts or other forms of recognition (only if
appropriate and complies with organisational policies and standards).

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2.4 – DEVELOP PROCESSES TO ENSURE THAT ISSUES, CONCERNS AND PROBLEMS
IDENTIFIED BY TEAM MEMBERS ARE RECOGNISED AND ADDRESSED
PROCESSES MAY REFER TO:
Brainstorming options with the team for addressing concerns
Creating a matrix of issues and concerns and distributing for comment
Discussions with individuals regarding their concerns
Distributing drafts for comment with a range of options for resolution of concerns
Training and development sessions
DEVELOP A PROCESS
The purpose of problem analysis and subsequent process development is to find the
main cause of a problem or a concern before that escalates to a more serious or
holistic effect on the team or the organisation.
The process in identifying issues, concerns and problems identified by team members
can be used as a form of mediation or it may be used as feedback in a review.
In most cases, the process to ensure issues are recognised and then addressed is because
something should (correctly) be occurring or happening and not what actually (incorrectly) is
currently occurring.
Usually, the process is used when this deviation from the norm is significant or the
cause is not immediately obvious or known
It is simply a systematic approach to answering the question “Why?” with confidence
If concerns and problems are immediately known or identified by team members then
this process is not necessary

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EXAMPLE – RECOGNITION

Identify the problem What is currently happening What should be happening
E.g., a concern or problem
Consider interim action
E.g., buy time by dealing with the effects of the problem if corrective action is not immediately
possible

EXAMPLE – ADDRESSING

Find the cause of the problem Decide on corrective action
Search for the true cause Review the alternatives
Implement the chosen corrective action

PROBLEM ANALYSIS SEQUENCE
A brief statement of the problem, identify the object and the deviation in the problem
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Specify the problem giving a clear and accurate picture of the deviation
Develop possible causes, look for the unique features of the problem and look for
changes
Test possible cause, check against the picture of the deviation and reject those causes
which fail to explain the problem completely
Verify the most probable cause through physical testing.
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3. FACILITATE TEAMWORK
3.1 Encourage team members and individuals to participate in and to take responsibility for
team activities, including communication processes
3.2 Support the team in identifying and resolving work performance problems
3.3 Ensure own contribution to work team serves as a role model for others and enhances the
organisation’s image for all stakeholders

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3.1 – ENCOURAGE TEAM MEMBERS AND INDIVIDUALS TO PARTICIPATE IN AND TO
TAKE RESPONSIBILITY FOR TEAM ACTIVITIES, INCLUDING COMMUNICATION
PROCESSES
TEAMS
“A small number of people with complementary skills who are committed to a common purpose,
performance goals and approach for which they hold themselves mutually accountable”

 

Small number Teams range in size from two to twenty five people however the majority of
effective teams have averaged about ten people. Some organisations have teams
numbering fifty or more however, these are usually broken into smaller units or
sub teams. The reason for this is that larger numbers of people have trouble
communicating effectively, often disagreeing on specific actions and outcomes.
Ten people are far more likely to work through their differences, agree to a
common approach or plan and implement that plan. The simple logistics of a
team larger than ten meeting is a complication.
Complementary
skills
Teams must develop the appropriate mix of skills to complete the tasks assigned
to that group. These skill requirements fall into three categories:
Technical and Functional Expertise:
Teams must contain the skills necessary to complete the task at hand. For
example, a product development group with only marketing experts is less likely
to succeed than a group comprised of marketing experts and engineers. The
complementary skills of both groups will enable the team to function.
Problem solving and decision making skills:
Teams must be able to make decisions and identify the onset of a problem or
opportunity, evaluate the opportunity and decide on an appropriate course of
action. Team members usually possess some level of these skills and develop
them more on the job.
Interpersonal Skills:
Skills which enable effective communication and management of any conflict
arising will enable the team to develop common understandings of purpose and
function. This could include risk taking, helpful criticism, objectivity, active
listening, giving the benefit of the doubt, support and or recognising the needs of
others.
A team simply won’t work without these basic skill components. The challenge
for any team though is to strike the right balance between selection based on
existing skills and those, which might be developed as a result of team
membership.
Committed to a
common
A team’s purpose and its performance are closely related.

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purpose and
performance
goals
Without a common purpose a team will quickly break apart and operate as a
collective of individuals or smaller teams.
A common, meaningful purpose sets the tone and aspiration.
Most teams shape their direction and purpose based on an external demand or
opportunity. For example, management assigns a task, which must be completed
by the assembled group.
Once a meaningful purpose is in place the team creates ownership and
commitment to that purpose. Some teams are capable of creating their own
direction by creating a meaningful purpose independent of management.
Usually though some form of direction from management creates the momentum
for the team to begin operating. Groups that fail to operate effectively as teams
have usually failed to develop a common purpose that is owned by the team.
This usually means that no measurable goals and outcomes have been formulated
by the team.

ENCOURAGE TEAM MEMBERS AND INDIVIDUALS TO PARTICIPATE IN AND TO TAKE
RESPONSIBILITY FOR TEAM ACTIVITIES:
Teams need to develop a clear working approach to ensure they work together to
accomplish their purpose. It is almost as important to develop their preferred working
style as it is to formulate team goals.
In formulating an approach the team must take into account the social as well as
economic and administrative details.
The next step is for team members to agree on who in the team will perform specific
jobs, how schedules will be adhered to, what skills will need to be developed, how the
group will make and modify decisions and how continuing membership will be earned.
THE SOCIAL ROLE IS OFTEN OVERLOOKED IN TEAMS HOWEVER IT IS AN IMPORTANT ROLE.
The social role helps promote mutual trust and constructive conflict, which is
necessary for the team to succeed. In the best teams different members assume the
social roles at different times and contribute their own unique method for energising
and supporting the team.
These roles evolve over time to meet the needs of the team as necessary.
A SENSE OF MUTUAL ACCOUNTABILITY
Mutual accountability creates a team; until this is present the group will remain simply that, a group.
This accountability underpins two critical aspects of teams, commitment and trust. By holding
ourselves accountable to the team goals we earn the right to have a say in the team activities or
functional performance and we receive a fair hearing when doing so. This in turn creates trust between
participating team members.

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COMMUNICATION
Improve
The quality of communication you have within your team.
Strategy
Implement a regular communication process.
How?
1.
Each Tuesday morning have a meeting to cover key issues relating to your team direction and
team goals
2. Then, as of next month, conduct a personality analysis, so that people can get a better
understanding of their peers
3. Organise a document folder of information that relates to your team to be placed in a central
location or online through the office intranet or on each computer

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3.2 – SUPPORT THE TEAM IN IDENTIFYING AND RESOLVING WORK PERFORMANCE
PROBLEMS
Identify the performance problem
Determine if there are too many jobs
Address the performance problems ASAP
Determine if there are too few resources
Use the time to discuss this in a positive way
Ask the team to resolve and participate
Are they: personal, performance, behaviour?
Express concern for perfomance, not threats
SUPPORT THE TEAM
Discuss with the team members who will know the reasons behind any performance
problems as they are the people actually doing the work or tasks.
Discuss the problems with the team members and support them in identifying what
they think about the issues.
Ask them for suggestions on possible solutions and if possible give them the
responsibility of implementing the agreed solutions.
IDENTIFYING AND RESOLVING
Try to understand why the team members could not perform as expected.
Do not assume that any one person on the team is at fault until you and the team have
had sufficient time in discussion.
Focus on the issue and the reasons behind it.
Identify the reasons that may have caused this lack in performance and find solutions
to it.
After identifying the problem and discussing a suitable solution, it is time to take
action in solving the problem.
Create a plan to implement the solution and regularly revisit the team to either check
milestones or make further changes if necessary.
Give support to your team members to understand the issues and overcome them.
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3.3 – ENSURE OWN CONTRIBUTION TO WORK TEAM SERVES AS A ROLE MODEL FOR
OTHERS AND ENHANCES THE ORGANISATION’S IMAGE FOR ALL STAKEHOLDERS
STAKEHOLDERS MAY INCLUDE:
Board members
Business or government contacts
Funding bodies
Union/employee groups and representatives
Work team
STAKEHOLDERS
A stakeholder is any person or party with a vested interest in an organisation.
Stakeholders can be both internal and external.
Stakeholders are extremely important to achieving successful outcomes.
A key stakeholder can greatly influence what you achieve or don’t achieve.
A stakeholder is not only an owner or shareholder or investor, it is everyone with a
vested interest in the organisation or entity that you may be gathering information
from.
They can also be support services, product and service providers, sponsors, media,
transport authorities, police or other services.
A stakeholder survey can provide useful feedback for an organisation or part of an
organisation that is involved in the process or activity of that organisation.
A stakeholder therefore can be an individual or a group of people who have an
investment or stake in what you do.
It is a broader definition than a customer who is someone who pays you to deliver a
service.
MUCH HAS BEEN WRITTEN ON CONTRIBUTING TO WORK TEAMS.
Ensuring your contribution to a work team serving as a role model for others may not necessarily fit the
key description of a team:
A sense of mutual accountability.

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4. LIAISE WITH STAKEHOLDERS
4.1 Establish and maintain open communication processes with all stakeholders
4.2 Communicate information from line manager/management to the team
4.3

Communicate unresolved issues, concerns and problems raised by team members and
up with line manager/management and other relevant stakeholders
follow

4.4 Evaluate and take necessary corrective action regarding unresolved issues, concerns and
problems raised by internal or external stakeholders

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4.1 – ESTABLISH AND MAINTAIN OPEN COMMUNICATION PROCESSES WITH ALL
STAKEHOLDERS
MAINTAIN OPEN COMMUNICATION PROCESSES
Establishing open communication lines between stakeholders and you or the team is
very important.
As with all open communication it is critical to be honest and constructive to reduce
the potential of rumours or misunderstandings.
As already mentioned, a stakeholder can be anyone connected with or having an interest in your
organisation, so, as such it is inevitable that stakeholders with a vested interest will have differing
views and outlooks, different priorities and certainly in the case of non-paid stakeholders a different
levels of interest.
There will be different objectives existing between the team and the stakeholder that
may lead to conflict, ambiguities, and power struggles.
Position your communication with stakeholders as such that they will value the
intended business result.
CONSIDER THESE OPTIONS AND DETAIL THE ADVANTAGES OR DISADVANTAGES AS YOU SEE
THEM

Advantages Disadvantages
Monitor your key stakeholders
Update regularly with all external
stakeholders
Secure commitment of your
stakeholders and clients
The more your stakeholders are
committed to your objectives the
more likely you are to achieve your
specified outcomes

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ESTABLISH OPEN COMMUNICATION PROCESSES
USE A STRATEGIC APPROACH WHEN COMMUNICATING WITH STAKEHOLDERS:
Distinguish between proactive and reactive communication. Whatever mode is
selected it should facilitate two-way communication
Ensure the communication is two-way and offer stakeholders the opportunity to ask
questions and provide their opinions
EFFECTIVE COMMUNICATION METHODS ARE STRATEGICALLY LINKED TO THE TARGET
AUDIENCE:
The purpose of being strategic in this approach is to be more proactive and to
anticipate stakeholder issues rather than react
Create a cooperative framework between the team and the stakeholders minimising
any perceived gaps in communication intent such as addressing policies, management
decisions and organisation actions
Establish the needs and wishes of stakeholders before selecting the best methods for
communication
Establishing the right dialogue processes e.g., face to face, internet, phone, email or
other method with the stakeholders to ensure efficiency and accuracy
Ensure the stakeholders are aware of relevant issues of importance and not caught off
guard
IN DEVELOPING YOUR COMMUNICATION STRATEGY CONSIDER THE ORGANISATIONS POLICY
THAT SUPPORTS THIS
When communicating information ensure that it is consistent, understandable and
delivered in timely manner.
Anything that is in the organisation policy which prohibits this, would be seen as an
obstacle to good communication and may contain pitfalls.
TYPICAL POTENTIAL POLICY BREACHES MAY INCLUDE:
Poor use of, or inappropriate language
Any inconsistencies in sharing and distributing the information discussed and
communicated between the team and the stakeholders
Unacceptable or confidential terminology
A range of potential legal issues/obstacles when communicating with a range of
stakeholders
Poor timeline or time management
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Breaches in confidentiality
Breaches in commercial sensitivities such as intellectual property
RELUCTANCE TO COMMUNICATE OR SHARE INFORMATION
Although you may have the right strategy and intent to open communication, not all stakeholders
would be willing or able to offer such open communication in return?
YOU MAY ENCOUNTER:
The inability to obtain or deliver the necessary information
An unwillingness to share communication
Information overload
Too much useless information in the view of the stakeholder
Defensiveness or some form of distorted perception
A bias or need to offer distortions from the past into your current communications
Cultural differences and language difficulties
Inconsistency of approach with a result that you send different messages
Poor standards or incomplete data that will not suit your required information quality
Lack of empathy or understanding of the stakeholder
In order to ensure, as much as possible, your communication strategy is effective consider the
following:
YOUR COMMUNICATION, AS MUCH AS POSSIBLE IS:
Clear
Concise
Has a clearly defined action plan
Targets appropriate audience
Allows constructive feedback
Followed up to determine effectiveness
Proactive rather than reactive
Follows agreed timeline
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4.2 – COMMUNICATE INFORMATION FROM LINE MANAGER/MANAGEMENT TO THE
TEAM
LINE MANAGER/MANAGEMENT MAY REFER TO:
Chief executive officer
Direct superior
Other management representatives
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COMMUNICATE INFORMATION FROM LINE MANAGER/MANAGEMENT TO THE TEAM
The single most important observation is that the objective of communication is not
the transmission but the reception.
The whole preparation, presentation and content of communication in any format
must therefore be geared not to the speaker but to the recipient.
Communicating information from a line manager or other management person to the
team would be a failure if the team does not understand or are not persuaded of its
intent and its content.
The objective of communication is to make your message understood and remembered
How to keep communication channels open

Sender Message Method Recipient Meaning
FEEDBACK

Make sure your team is aware of the objectives of the overall business and that the
team’s objectives help make the business objectives successful
Each team member should understand how their role enables the business to meet
those objectives.
Second, establish a regular communication channel with management.
Here are some suggestions:
Communicate regular status reports.
Invite management to one of your team meetings.
Present ideas for regular communication in the future
Link your communication to where the objectives commence not half way
Ask your management how and how often they want communication from and to your
team
Indicate your team’s desire to help the company be successful
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TEAM COMMUNICATION PLAN
Example

Sender Message Method Recipient

 

Deliverable Description Delivery
Method
Frequency Owner Audience
Reports Status report Regular
update
Meeting Monthly Manager Teams, A,B
Quality report quality
performance
E-mail Weekly Quality
Manager
Teams A, B, C
> Method> >
> Method> >
> Method> >
Reviews
and
Meetings
Team meeting Meeting to
review status
Meeting Monthly Manager Teams A,B
> Method> >
> Method> >
> Method> >

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4.3 – COMMUNICATE UNRESOLVED ISSUES, CONCERNS AND PROBLEMS RAISED BY
TEAM MEMBERS AND FOLLOW-UP WITH LINE MANAGER/MANAGEMENT AND OTHER
RELEVANT STAKEHOLDERS
4.4 – EVALUATE AND TAKE NECESSARY CORRECTIVE ACTION REGARDING
UNRESOLVED ISSUES, CONCERNS AND PROBLEMS RAISED BY INTERNAL OR EXTERNAL
STAKEHOLDERS
Taking a holistic view of communicating unresolved issues, concerns or problems
raised by team members is not too dissimilar to making assessments of risk.
Although unresolved issues and risks are not quite the same thing, the nature of both is
largely unknown before you begin.
With risks, you usually have a general idea in advance that there is a cause for
concern, whereas with an issue, especially those that are unresolved or emanating
from other already solved issues, tend to be less predictable
COMMUNICATE UNRESOLVED ISSUES – ISSUE MANAGEMENT
Firstly, identify or define the issue
This is essential so you can track the concerns and problems raised by team members and to ensure you
have communicated with or assigned responsibility to the right people in order to resolve them.
YOU MIGHT LIKE TO CLASSIFY OR USE ORGANISATIONAL CATEGORIES TO IDENTIFY THE
UNRESOLVED ISSUES, CONCERNS OR PROBLEMS, FOR EXAMPLE:
Technical – areas relating to functionality or performance
Process issues – areas affecting the team project or objective
Change management – an area often in need of additional resolution and generally
raises concerns or problems associated with misunderstanding, clarity of change or
reluctance to change.
Customer or environmental changes
Resource – issues affecting the provision or performance of duties, actions that relate
to equipment, material, or people problems.
Third party – issues or concerns that are raised with suppliers or someone outside of
the organisation

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IT IS THEN HELPFUL TO IDENTIFY WHERE THE ISSUE WAS DISCOVERED
Timing – discover when the issue was identified
Provide full details and a description about what happened, what caused the
particular issue or concern and the potential impact if unresolved or communicated
correctly.
List risks and what would happen if the particular issue or concern was left
uncommunicated or unresolved.
PRIORITY – AS WITH ALL FORMS OF COMMUNICATION, IT IS NECESSARY TO PRIORITISE THIS
SO THAT IT FITS WITHIN THE MOST ADVANTAGEOUS OPPORTUNITY TO GATHER THE TEAM.
It may be simply an email or other notation that is all that is needed.
o High priority – A critical issue that will have a high impact on the team success
and has the potential to cause a major concern or other established risk impact.
o Medium priority – An issue, concern, or problem raised by team members that
will have a noticeable impact, but won’t stop the objective proceeding.
o Low priority – An issue, concern, or problem raised by team members that
doesn’t affect activities on a critical path schedule or timeline and probably
won’t have much impact if it’s resolved at some point later.
ASSIGNMENT/OWNERSHIP
Determine who is responsible for communicating the issue, especially the phase of
follow-up with line manager/management and other relevant stakeholders.
This person/s may or may not actually implement a solution (if a solution is in fact
needed) but would be responsible for tracking progress.
TARGET RESOLUTION DATE
In all cases of communication based on unresolved issues, concerns or problems raised
by team members, it is essential to have a resolution time/date in place.
As mentioned earlier, this communication may simply need an email or other form of
speedy resolution or maybe it is a longer process?
Set in place a similar follow-up date with line manager/management and other
relevant stakeholders.

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CONGRATULATIONS!
You have now finished the unit ‘Lead and manage team effectiveness’
REFERENCES
These suggested references are for further reading and do not necessarily
represent the contents of this learners guide
Virtual Team Success: A Practical Guide for Working and Leading from a Distance [Hardcover],
Richard Lepsinger (Author), Darleen DeRosa (Author)
The Wisdom of Teams: Creating the High-Performance Organization, J. R. Katzenbach, Douglas
K. Smith (Authors)
Team Effectiveness and Decision Making in Organizations (J-B SIOP Frontiers Series)
[Hardcover], Richard A. Guzzo (Author), Eduardo Salas (Author)
Group Cohesion, Trust and Solidarity (Advances in Group Processes) [Hardcover], S.R. Thye
(Author), E.J. Lawler (Author)
Stakeholder Theory and Organizational Ethics [Hardcover], Phillips (Author)
Stakeholder Relationship Management: 1 [Hardcover], Lynda Bourne (Author)

 
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