Essay Questions

You will also have two essay questions, 10 points each. Remember, please practice business writing and therefore be succinct and utilize critical thinking in your answers.

10 points eachA Bay Area Medical primary care practice is meeting to focus on its next five year strategic plan. It has performed a patient analysis and determined that 40% of its patient base is baby boomers. From an operational perspective, how might the group respond to this in terms of the four Ps of marketing strategy?
For many years, health care organizations have been frustrated that high customer satisfaction scores do not necessarily lead to higher level of profitability or sales. Explain why this inconsistency tends to exist.

 

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