Eden Estates Company Case Study

Assignment Task

Task

You are employed as a sales agent for Eden Estates. They have just opened a new office 20km from their existing, main office. The principle has tasked with prospecting the neighbouring suburb. You are required to: § Design a prospecting plan § Create a template/s to record vendor/buyer details for the agency’s records § Develop a set of criteria to evaluate the effectiveness of the plan You will need to present the prospecting plan in suitable and appropriate formats such as: § Print § Multimedia § Video § Text/print baseThe project is made up of five tasks that need to be completed. You should use the information given in the scenario.

You will need to develop and submit:

• A prospecting plan that includes
•  The personal/agency brand and details
•  Branding features such as colour, logo, key words and font
•  Imagery such as cover image, carousel of images or short video clip for online and offline approaches
•  Contacts, physical office address and phone numbers
•  Agency description
•  Scope and services of the agency
•  report explaining the prospecting method chosen including:
•  An analysis and review of prospecting methods for the geographic location
•  The rationale for the chosen prospecting method appropriate to target market
•  A description of the intended purpose of the prospecting plan

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