Discuss the workings of antibiotics and the influence of health communication.

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Get Smart Know When Antibiotics Work

Alex Bough and Samaneh Moradiadib

Introduction

Health Communication influences:

Health knowledge, attitudes, awareness, norms, and values

Health communication influences behavior from:

Social psychology, health education, mass communication, and marketing

To be the most effective a wide range of message strategies and communication channels must be used

Get Smart, Know When Antibiotics Work

Aims to help fight antibiotic resistant resistance and improve antibiotic usage

Get Smart! Know When Antibiotics Work

At least 47 million antibiotic prescriptions each year are unnecessary causing side effects and increasing patient’s chances at becoming antibiotic resistant

Each year in the United States at least 2 million people get infected with antibiotic-resistant bacteria – at least 23,000 people die as a result

Antibiotic resistance means the bacteria that is treated by the antibiotic mutates to become resistant to the antibiotic this causes this bacteria to rapidly multiply which increases transmittal rate and decreases the ability to treat the infection

Individual Level

Print Materials

Brochures, fact sheets, posters – also available in different languages

Video and Podcasts

Videos are located on YouTube and the Podcast is also available in Spanish

Social Media

Prewritten messages that can be copied and pasted on social media channels

Group Level

For Healthcare Professionals

Symptom relief guide that healthcare professionals can print and provide to their patients to alleviate symptoms without prescribing antibiotics

Group Level cont’d

Healthcare Professionals

Watchful Waiting

A guide a healthcare professional can print and complete, directing a patient to wait for X amount of days to see if their symptoms subside before taking the antibiotics

*If you feel better there is no need to take the antibiotics!*

References

Centers for Disease Control and Prevention (2018). Antibiotic Prescribing and Use. Retrieved from https://www.cdc.gov/antibiotic-use/index.html

Centers for Disease Control and Prevention (2017). Antibiotic Prescribing and Use in Doctor’s Offices. Retrieved from https://www.cdc.gov/antibiotic-use/community/index.html

Centers for Disease Control and Prevention (2016). Materials and References. Retrieved from https://www.cdc.gov/antibiotic-use/community/materials-references/index.html

Centers for Disease Control and Prevention (2015). Social Media Messages and Graphics. Retrieved from https://www.cdc.gov/antibiotic-use/community/materials-references/social-media.html

 
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