In this discussion, we’ll discuss anxiety, effective and ineffective interventions, and stress management. Please include the following in your initial posting:

Describe a client from your clinical setting or work who experienced severe anxiety or panic. Include a brief history and three most pertinent medications.

• Describe the assessment process for this patient.
• Identify at least one effective and one non-effective nursing intervention. Why did they work? What didn’t work?
• Name and describe two stress reduction techniques you have used and whether they were helpful or not in reducing stress.

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Assessment 1 Instructions: Marketing Plan

The cover page and reference page separate without that 10 pages 

• Develop an 10-page marketing plan based on research promotion, pricing, distribution, advertising, and product mix.
  Introduction
  Completion of this portfolio work project will help you understand the key components of a marketing plan.
  Scenario
  The Vice President of Marketing at MSH Brands (or at your employer or future employer company) has asked you to participate as a member of a marketing management team for the pet food group (or for their product line) for the company. MSH Brands is one of five companies competing in the pet food market. Your membership on the team will require you to make decisions regarding promotion, pricing, distribution, advertising, and product mix.
  Your Role
  You are a Brand Manager at MSH Brands. You are being asked to develop a marketing plan for a new pet food product (or new product or line extension at your employer or future employer.)
  Requirements
  You are to develop a marketing plan including the following elements based on your research promotion, pricing, distribution, advertising, and product mix. Include the following in your marketing plan:
  1. Business context. Describe the new product to be featured. What are the features and benefits? What is the company reason for bringing this to market? What are the corporate objectives for it?
  2. Situation analysis. How will this new product complement the existing product portfolio or product line? Who is the target market? Who are the competitors? Use at least two different types of figures and two tables to present the data used for the situation analysis. At least one figure should present data at a single point-in-time, and at least one figure should present data over time. Be sure to correctly label all elements of your figures and tables in the plan and appendix.
  3. Marketing strategy. What is the overall marketing strategy to support the achievement of the corporate objectives? What is the product positioning statement?
  4. Marketing mix. What is the promotional strategy to support the achievement of the corporate objectives? What is the pricing strategy to support the achievement of the corporate objectives? What is the distribution strategy to support the achievement of the corporate objectives? What is the advertising strategy to support the achievement of the corporate objectives?
  5. Effectiveness. How will you measure the effectiveness of this marketing plan?
  6. Deliverable Format
     Requirements:
  • Marketing plan is 10 pages (in addition to the title, reference, and appendix pages). Use the Marketing Plan Template [DOC] as a resource.
  • Use at least two different types of figures and two tables to present the data. At least one figure should present data at a single point-in-time, and at least one figure should present data over time. Be sure to correctly label all elements of your figures and tables in the plan and appendix.
  • Related company standards:
  • The marketing plan is a professional document and should therefore follow the corresponding MBA Academic and Professional Document Guidelines (located in MBA Program Resources), including single-spaced paragraphs.
  • In addition, include the following in your marketing plan:
    • Title page.
    • References page. Use at least three scholarly resources.
    • APA-formatted references.
  • Evaluation
    By successfully completing this assessment, you will demonstrate your proficiency in the following course competencies through corresponding scoring guide criteria:
  • Competency 1: Apply marketing theories and models to develop marketing strategies.
    • Articulate the context of the business.
  • Competency 2: Evaluate the effectiveness of marketing strategies and methods.
    • Evaluate the effectiveness of marketing strategies.
  • Competency 3: Use data to support evidence-based marketing decisions.
    • Evaluate the situation including the product portfolio, target market, and competitive environment of the business.
    • Evaluate the marketing mix for a product.
  • Competency 4: Analyze the role of technology and social media in effective marketing strategies.
    • Analyze the expected effectiveness of the marketing plan.
  • Competency 5: Communicate marketing needs, opportunities, and strategies with multiple stakeholders.
    • Write coherently to support a central idea with correct grammar, usage, and mechanics as expected of a business professional.
  • ePortfolio
    This portfolio work project demonstrates your competency in applying knowledge and skills required of a MBA learner in the workplace. Save this activity to your ePortfolio for future reference in the workplace.

Most airlines practice overbooking. That is, they are willing to make more reservations than they have seats on an airplane. Why would they do this? The basic reason is simple; on any given flight a few passengers are likely to be “no-shows.” If the airline overbooks slightly, it still may be able to fill the airplane. Of course, this policy has its risks. If more passengers

arrive to claim their reservations than there are seats available, the airline must “bump” some of its passengers. Often this is done by asking for volunteers. If a passenger with a reserved seat is willing to give up his or her seat, the airline typically will provide incentives of some sort. The fundamental trade-off is whether the additional expected revenue gained by flying an airplane that is nearer to capacity on average is worth the additional expected cost of the incentives. To study the overbooking policy, let us look at a hypothetical situation. Mockingbird Airlines has a small commuter airplane that seats 16 passengers. The airline uses this jet on a route for which it charges $225 for a one-way fare. Every flight has a fixed cost of $900 (for pilot’s salary, fuel, airport fees, and so on). Each passenger costs Mockingbird an additional $100.

Finally, the no-show rate is 4%. That is, on average approximately 4% of those passengers holding confirmed reservations do not show up. If Mockingbird must bump a passenger, the passenger receives a refund on his or her ticket ($225) plus a $100 voucher toward another ticket.

How many reservations should Mockingbird sell on this airplane? The strategy will be to calculate the expected profit for a given number of reservations. For example, suppose that the Mockingbird manager decides to sell 18 reservations. The revenue is $225 times the number of reservations:

R = $225(18) = 4050

The cost consists of two components. The first is the cost of flying the plane and hauling the passengers who arrive (but not more than the airplane’s capacity of 16):

C1 = $900 + $100 * Min(Arrivals, 16)

The second component is the cost of refunds and free tickets that must be issued if 17 or 18 passengers arrive:

C2 = ($225 + $100) * Max(0, Arrivals – 16)

In this expression for C2, the $225 represents the refund for the purchased ticket, and the $100 represents the cost of the free ticket. The Max ( ) expression calculates the number of excess passengers who show up (zero if the number of arrivals is

16 or less.

Questions

1. Find the probability that more than 16 passengers will arrive if Mockingbird sells 17 reservations (Res = 17). Do the same for 18 and 19.

2. Find:

E(R|Res = 16)

E(C1|Res = 16)

E(C2|Res = 16)

Finally, Calculate

E(Profit|Res = 16) = E(R|Res = 16) – E(C1|Res = 16) – E(C2|Res = 16)

3. Repeat Question 2 for 17, 18, and 19 reservations. What is your conclusion? Should Mockingbird

overbook? By how much?

Two principle impediments to effective and lasting organizational change are structures and systems within the organization. In other words, for change to become a part of an organization, managers often must change the formal and informal structures of an organization to better support the change initiative. 

For this Discussion Question, find an organization in Saudi Arabia that completed a change within their organization during the last three years. Discuss how they changed or modified their formal and informal structures and systems to ensure the intended change became a part of the organization’s culture. Then discuss how the organization used structures and systems to deal with the uncertainty and complexity in the environment?
Was this an appropriate response?
How could the existing structures and systems have been approached and used differently to advance the desired change?
How did existing structures and systems affect the ability of the change leader to bring about the desired change? 

Embed course material concepts, principles, and theories, which require supporting citations along with two scholarly peer-reviewed references in supporting your answer. Keep in mind that these scholarly references can be found in the Saudi Digital Library by conducting an advanced search specific to scholarly references.