First Revision For this revision, make high level paper and paragraph changes based on a text analysis using the questions below. Revision: Some Questions to Ask Yourself To be effective, revision should be approached in an organized and systematic way, beginning with an analysis of the structure and content of your text as a whole before focusing on smaller details such as individual paragraphs. Ask yourself the following questions about each section of your paper. Introduction Do you catch the reader′s interest effectively right away? Would a writer′s trick such as using a quotation, story, or metaphor be appropriate and helpful in accomplishing this? Is the introduction just the right length to say what needs to be said, no more and no less? Is your introduction clear and logical? Is the information presented in the best possible order? Thesis What is your thesis? Is it obvious, clear, and written as a complete sentence? Where is it? Is it in just the right spot or could you improve readability if it was moved? What is the goal of your thesis? For example, are you trying to argue for a particular position on the topic at hand? Have you expressed this clearly? If you are making an argument, do you need to point out counterarguments to your thesis? Is the scope of your thesis appropriate for the assignment? Do you need to broaden it or narrow it down? Paragraphs Is each paragraph purposeful, relevant to your thesis, and contributing to your goals? Is there a logical progression throughout the paper? Do the paragraphs build on each other and support your thesis in an organized way? Does each paragraph have a focused topic and topic sentence that relates to the thesis? Do the other sentences in your paragraphs provide evidence and argument to support this topic? Is each paragraph a reasonable length—not too long or too short? Are any paragraphs trying to accomplish too much? If so, how can they be restructured? Have you used quotations moderately and effectively? Do your quotations relate directly to the thesis? Do you provide context for your quotations? Should you cut down on the number of quotations you′re using and paraphrase instead? Conclusion Are you providing a useful recap of your paper in a way that′s interesting, rather than resorting to highly repetitious language? Can you write it in such a way that it relates to, and enhances, the most significant aspects of your paper? Are you providing a true conclusion, or are you merely summarizing what you just wrote? Do you introduce any new topics right at the end? If you do, is there a compelling reason? Do you end on a strong note? Revision Strategies Focus and Relevance On a new sheet of paper, write down your thesis. Then, go through your paper paragraph by paragraph, and do the following: Check to make sure each paragraph is relevant to the thesis and is working well to support the thesis. Look for extraneous information that doesn′t really need to be there. Note that this strategy also works to analyze individual paragraphs. In this case, use the topic sentence of each paragraph to compare to the other sentences in the paragraph. Coherence and Balance To help you determine the coherence and balance of your paper, copy and paste your thesis and all the topic sentences of your paragraphs into one paragraph. As you read, is there a logical flow of ideas and argument? Does the paragraph stay focused and balanced in its dealings with the various areas being covered? Or, are some sections of the paper given too much space, while other important areas remain underdeveloped? Logic and Flow On a separate sheet of paper, write down the main ideas of each paragraph in one or two words and then note the end result. Do the words fall into a logical order? If they don′t, this might be a clue about areas in your paper where your argument or evidence is out of order and could be rearranged. At the individual paragraph level, check your logic and flow by doing the following: Identify the topic sentence of a paragraph and then note the subject, verb, and object of each of the remaining sentences in the paragraph. Use the result to see weak spots in your logical progression of ideas. You can also use this method to see how well you stay focused on the main topic of the paragraph 

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Create a promotion analysis, the final component for your chosen company′s marketing analysis. Introduction A company can promote its products and services in a variety of ways, such as traditional media like TV, radio, and newspaper. But today’s age of social media and smartphones has opened up the ability to connect with the target market via apps, texting, online coupons, and ″e-bates.″ The goal is to get the consumer to buy and form a loyalty to a company and brand. Competencies Measured By successfully completing this assessment, you will demonstrate your proficiency in the following course competencies and assessment criteria: Competency 1: Examine the basic marketing models for a business or organization. Describe who represents the product. Address assessment purpose in a well-organized text, incorporating appropriate evidence and tone in grammatically sound sentences. Competency 2: Relate the importance of an integrated marketing program to the economic impact of a business. Discuss the implications of an integrated marketing program to business economic success. Competency 4: Apply effective marketing planning and implementation. Discuss the effectiveness of the promotion strategy and the impact on the marketing mix. Accurately describe the company′s communication strategy (communication channels or media). Competency 6: Evaluate management implications of marketing and sales plans. Discuss the sales process or techniques and how it impacts marketing and sales plans. Note: Assessments 1–3 in this course require you to complete a marketing analysis. Because they build on each other, it is recommended but not required that you complete them in sequence. Overview This assessment allows you to analyze in depth a product of your choice. You will be able to look in a detailed manner at how your chosen company maximizes the branding of the product, at the competition, and at how the company positions the product in the marketplace. Preparation Pick a company that makes or sells products, not a service-oriented company. Use the same company for all assessments in this course. Try to go beyond the typical consumer electronics offerings, such as Apple. If you are in doubt about your chosen company but if it will work for the project, please ask your faculty member. Instructions Submit your analysis for the final P (promotion) for your chosen company′s product or service. Your analysis should cover all aspects related to promoting the product, including to the customer, as well as to other promotional audiences: Analyze the sales process or techniques and how it impacts marketing and sales plans. What suggestions do you have for potential improvements? Analyze choices of who represents the product. Do you consider the choices to be optimal? Analyze the company′s communication strategy, including both the communication channels and the media. Analyze the effectiveness of the promotion strategy, including how promotional efforts affect decisions for the marketing and sales plans. What are the cost implications of the promotion strategy? Analyze the implications of the company′s integrated marketing program, including the impact on business economic success. Cite any sources you use. Be sure your analyses present a focused purpose through strong organizational skills. Also be sure to present evidence through strong paraphrasing/summarizing and appropriate tone and sentence structure. ADDITIONAL REQUIREMENTS Written communication: Communication should be clear and well organized, and support a central idea, with no technical writing errors, as expected of a business professional. References: References and citations are formatted in consistent style, with a preference for using APA Style and Formatting. Number of resources: Use a minimum of three scholarly resources related to the content of the assessment. Length of paper: Approximately 2–3 typed, double-spaced pages, in addition to the title and references pages. Font and font size: Times New Roman, 12 point. Competencies Measured By successfully completing this assessment, you will demonstrate your proficiency in the following course competencies and assessment criteria: Competency 1: Examine the basic marketing models for a business or organization. Describe who represents the product. Address assessment purpose in a well-organized text, incorporating appropriate evidence and tone in grammatically sound sentences. Competency 2: Relate the importance of an integrated marketing program to the economic impact of a business. Discuss the implications of an integrated marketing program to business economic success. Competency 4: Apply effective marketing planning and implementation. Discuss the effectiveness of the promotion strategy and the impact on the marketing mix. Accurately describe the company′s communication strategy (communication channels or media). Competency 6: Evaluate management implications of marketing and sales plans. Discuss the sales process or techniques and how it impacts marketing and sales plans. 

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