Option 2: Diesel
Using relevant and specific theoretical concepts from topics 4-9 (i.e., the 7Ps of the Marketing Mix) analyse and explain how Diesel (www.diesel.com) is managing its extended marketing mix to implement its market/mind positioning strategy. Focus on Diesel’s jeans, as opposed to on its broader apparel range.
For option 2, you are required to conduct primary research on Diesel’s marketing strategy to ensure that your findings are current and of good quality. For example, you can analyse Diesel’s website and social media content, as well as the kinds of retailers that sell Diesel jeans. You will then need to present your own findings in your essay, which you can support using links in the form of in-text citations or properly referenced screenshots. What you must not do is simply google “diesel jeans marketing mix” and paraphrase all the rubbish dot.com websites that come up (e.g., marketing91.com, mbaskool.com, issuu.com, studymoose.com, etc. – Yes, I checked and I am aware of all of them). Citing these websites, which are all far too basic for what you are expected to achieve as second-year higher education students, or any other rubbish like coursehero.com, will not be sufficient! In order to do well here, you are expected to do as much work as those students who put a lot of effort into the marketing simulation.
For the purposes of this essay, you can analyse Diesel globally, or focus on any particular region or country.
Instead of covering all marketing mix elements in little detail only, focus on those elements that you consider most important for Diesel’s positioning strategy (depth over breadth). Relevant and specific theoretical concepts should be explained in detail, and this should be based on your further reading of academic literature (and not random dot.com websites).

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Using relevant and specific theoretical concepts from topics 4- appeared first on Academic Paper Gurus.

Assignment #1: Transaction Analysis

After another successful year, Good Works Nonprofit was able to report back to its donors about all the great work they did in 2015 (their fiscal year is the calendar year). The next year, they were awarded another foundation grant to continue their work, this time for $10,000. They received the payment for the grant on January 15, and immediately bought $6,000 of program supplies on credit (due in 30 days). They paid their bill in full on February 10. They also started a fundraising appeal in February and were successful in receiving contributions of $2,000 at the end of February and at the end March. Other expenses they incurred during the year were half-yearly rent payments of $1000, paid June 30 and December 31 and postage of $200 for the appeal on February 15. On December 31, they purchased $3,000 of supplies on credit (due in 30 days). At the end of the year, they have ‘used up’ one year of the vehicle’s useful life and record one year of depreciation expense, calculated as $1,000.

Within the narrative above, there are ten accounting transactions that you can record on your transaction analysis worksheet (assume these were the only transactions in the fiscal year for the sake of the exercise).

Instructions

(1) Write out the ten transactions, and then record them in the transaction analysis worksheet. Remember to start with the ending balances from the previous year for your asset, liabilities and net asset accounts. The revenue and expense accounts start at zero at the beginning of each new year. Then, calculate the ending balances of each account.

(2) Prepare a Statement of Financial Position and Statement of Activities for the end of the fiscal year.

Good Works Nonprofit

Statement of Financial Position

As at December 31

2016

2015

ASSETS

Cash

$24,000

Vehicle

$6,000

Accumulated Depreciation

($1,000)

Total Assets

$29,000

LIABILITIES

Accounts Payable

$0

Total Liabilities

$0

NET ASSETS

Beginning Balance, Unrestricted

$27,000

Change in Net Assets, Unrestricted

$2,000

Ending Net Assets, Unrestricted

$29,000

Total Net Assets

$29,000

Total Liabilities and Net Assets

$29,000

Good Works Nonprofit

Statement of Activities

January 1 to December 31, 2016

REVENUES

Total Revenues

EXPENSES

Total Expenses

Change in Net Assets (Surplus)

1

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Discuss the three distinct elements in supply chain design: supply network, assembly, and distribution.

Description

Use standard essay format and must have at least three paragraphs. Intro, body and conclusion. Responses must be double spaced using a standard font ie.(time new roman 12 point type size) use APA style citations, please only reference

(H) An Introduction to Operations Management: The Joy of Operations

Ajay Das, 2016

Routledge

ISBN.13: 978-1-138-88457-1

The first, a citation, is briefly listed within your answer. This includes identifying information that directs the reader to your list of references at the end of your writing assignment.

The second, a reference, is at the end of your work in the list of references section.

All sources cited should follow APA style and provide enough identifying information so that the reader can access the original material.