Assessed intended learning outcomes On successful completion of this assessment, you will be able to: Demonstrateacriticalawarenessoftheconcepts, theories and debates surrounding digital marketing strategy Develop a digital marketing plan and strategy for an organisation Critically analyse and interpret web analytics to support an organisations digital marketing strategy

Knowledge and Understanding

viewpoints.

The Individual Reflective Essay should be written in a creative, critical and evaluative manner. Ensure that arguments are clear and logical and where appropriate draw on academic and practitioner sources. Please show in your list of references an appropriate breadth and depth of references relevant to the topic.

The report should be word processed and produced in an appropriate academic style, using font 12 and double spacing.

Your work must be referenced throughout in the Harvard style format in line with school policy. Please provide your word count at the end of the report.

A draft submission area has been set up so that you can check whether your work is correctly referenced. You are strongly advised to make use of this system. You can submit a draft to Turnitin as many times as you wish but you can only submit one final version. There are two submission areas, one for drafts and the other for final submission. Please ensure you submit to the correct area accordingly.

Assessed intended learning outcomes

On successful completion of this assessment, you will be able to:

1. Demonstrateacriticalawarenessoftheconcepts, theories and debates surrounding digital marketing strategy
2. Develop a digital marketing plan and strategy for an organisation
3. Critically analyse and interpret web analytics to support an organisations digital marketing strategy
4. Design and conduct a digital analytics project.

Practical, Professional or Subject Specific Skills

5. Problem solving and critical analysis: analysing facts and circumstances to determine the cause of a problem and identifying and selecting appropriate solutions