Strategies to Appeal to Millennial Consumers

M​‌‍‍‍‌‍‍‌‍‌‌‍‍‍‌‍‌‌‌‍​illennials and younger consumers have become one of the largest market segments and most tech-savvy group of consumers. How can an organization use digital media tools (other than social media) to reach these consumers? What should the organi​‌‍‍‍‌‍‍‌‍‌‌‍‍‍‌‍‌‌‌‍​zation do differently to appeal to these younger, tech-savvy consumers? Can these consumers and older consumers be targeted with the same marketing strategy including using the four Ps? Define and support your statements with academic research​‌‍‍‍‌‍‍‌‍‌‌‍‍‍‌‍‌‌‌‍​.

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