Reinforcing ositive attitudes among consumers
If the marketer is Paul Newman, actor, race car driver, and eclectic celebrity, this task might be easier than it seems. Mr. Newman founded the eponymous company in 1982, with a promise to offer high-quality food products at reasonable prices and to donate all profits to charity. At the Newman′s website https://www.newmansown.com/, what devices are used to create or reinforce positive attitudes among consumers?
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