Boeing B2B Marketing Plan – My Blog

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Please see additional materials (B2B Instructions.zip) for further detailed instructions.

IMPORTANT: Please do not miss key components of the report instructed in ‘Instruction on B2B Marketing Report.doc’ (key components are highlighted in red within the document), which can be found in ‘B2B Instructions.zip’

General Details:
Word Count: 2,000 words (Word allocations up to writer)
References: 20 References / Sources
Format: APA

Summary:
Your client wants you to develop a 12-month (January December) B2B marketing plan for a specific product or product range, including exhibiting at an important industry-based trade show in September. It must consider what strategies and activities the companys sales and marketing team should undertake (online and offline) throughout the year.

Accordingly, the client would like you to include standard elements of a marketing plan, such as an executive summary, analysis, planning, implementation, control and concluding comments. They would like to see evidence of joined-up, strategic thinking through the plan.

Key areas the client would like to see considered:
Organisational buyer behaviour, particularly considering the needs of potential customers at the information search and evaluation of alternatives stages
Relationship marketing, specifically building relationships with potential customers (pre-trade show) and new customers (post-trade show)
Appropriate sales management strategies
IMC and effective branding across the activities

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