Starbucks Strategy

Based on your experience as a coffee consumer,
• Does Starbucks’ strategy seem to set it apart from rivals?
• Does the strategy seem to be keyed to a cost-based advantage, differentiating features, serving the unique needs of a niche, or some combination of these? 
• What is there about Starbucks’ strategy that can lead to sustainable competitive advantage? 

Do some research on the Internet to support the responses. Be sure to use reliable resources when doing research. 

 

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