Explain How the Rise of Artificial Intelligence is influencing the Content Creation.

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Research aim and objectives:
To determine to which extent can AI be creative in the field of content strategy.
How AI may impact the startup businesses in terms of content strategy.
To determine whether machines may or may not take over content strategy jobs.

Methodology, methods and techniques
This study will use a variety of research techniques when looking at artificial intelligence’s impact within the Content Strategy field. The primary research question for this study will be to provide an accurate picture of how AI influences content strategy, especially in terms of new businesses, and if it can ever expel human content creation jobs.

In order to understand this question for the purpose of this thesis, the primary research will be based on a qualitative data research made through interviews. Pre-structured interview questions will be prepared in advance in order for all participants to be asked the same set of questions.

For the secondary research method, I will use data from the Internet including journal articles, research papers as well as published information in order to compare and answer the advantages and disadvantages of the primary research question. For the search, I will use Google’s Search Engine to find relevant web-based sources. To make sure that no essential studies are missed in my findings, web links, websites and articles in reports will also be used. I will choose the terms based on the topic of this thesis, as they are most relevant to find eligible papers. I will manually scan each paper to get an understanding whether the content is eligible to the thesis topic or not. Afterwards, I will do a selection criteria based on relevance, meaning I will use topics, which are only relevant to Artificial Intelligence and Content Strategy.

The final step will be to finalize and obtain the results of my research. In other words, in the final step I will present my findings and conduct a discussion based on the results for the three main research questions. I will conclude the results with an unbiased approach to the researched topic.

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