Phase 1 Executive Summary – nursing homework essays

Phase I: Executive Summary I. Executive Summary • a summary of the planning issue , which includes a new product, new service opportunity, or process improvement issue. • A future –oriented, two page document demonstrating knowledge of the issue and provides the prospective value • What to include in the Executive Summary: 1. An introduction to your business plan which involves a discussion of the new service opportunity, cost saving measure, or process improvement. 2. Marketing Highlights a. Make a list of the distinctive features by answering these questions: i. What is the real value regardless of the type of project? ii. What will the product/service save the organization in dollars? (estimated guess, doesn’t have to be accurate) b. Ex: What savings or profits will it generate by improving efficiency? Or what saving or profits will it generate by developing a new service? Or what will it bring by bringing in paying patients or no-show patients? 3. Targeting Market Summary: Answer the following questions: • Who is your target market? • Who benefits from this plan? • Is the market internal, external, or both? 4. Competitive Analysis (if a new service opportunity) • Who else is doing it? • Provide a competitive analysis